If you are thinking about building an app or how to build a website like Airbnb, the one question that may be going through your mind is how to launch it.
Building an app can take a lot of time and effort, and launching it successfully will take even more work.
Fortunately for you, our blog post will tell you everything that you need to know in order to start with a successful launch!
1: Make a Business Plan
It is not something that can be done quickly. Whether you develop a survey app, a trading app, or social media app, you'll want to think about how your app will function and what it offers the user for them to buy into it. You may also want to consider the competition and how your app sets itself apart from other apps.
2: Create a Marketing Strategy
You will need to identify your potential customer persona. Figure out how you plan on getting the word about your app out there. And also how much money you are willing to spend on this aspect of launching an app.
It includes things needed pre-launch like press releases, copy for the website, and how you will promote your app post-launch like through blogs and social media.
3: Develop an Ongoing Business Model
It includes things such as customer service policies, updates to make sure your product stays relevant, and software updates, etc.
- Developing your business plan
To develop a successful plan you must start with the following – identify the need your app deals with:
What is the need you're addressing?
Why does this need exist in the first place? How are you going to solve that problem with your app? What will your app do differently as opposed to what's been done before?
Monetizing your app
How will you charge users? There are many ways to monetize an app, from charging for a single download or in-app purchases, monthly subscriptions, and/or advertising revenue.
Pricing
How much will it cost? Who's your audience? What features might they want to see in the future versions of the app?
Marketing Strategy
How will you market your app? One idea is to have your app featured by Apple or the Google Play Store. If you can't get it featured, how will you create buzz and build an audience?
Promotion
How will you promote your app? Consider whether you want to focus on social media or traditional marketing. Build a website and make an app page for it with screenshots, videos, and links to download the app. Create a promotional email list of people who have signed up for your newsletters.
Develop a social media strategy
If you are not yet on Twitter, Facebook, or Instagram, it may be worth setting up an account. It is vital to keep in touch with both potential and current customers as well as other people who work closely within the industry of app development.
- Ongoing business model
You will need to set up policies to cover the following:
- How long is the refund period, if any?
- Who will users contact if they have a complaint or problem with the app?
- App updates, software updates, etc. How will you make sure users are aware of these and know how to update their app? You should also send out a notification about any changes to your mailing list so they will be notified when an update has occurred.
Tip: In the changelog section of an app posted on iTunes (or Google Play), you can list updates that have occurred since the last release.
Problems to Avoid When Launching Your App
Launching an app too early
If you launch your app too early, you will miss out on crucial feedback that might have helped you improve the app.
Launching an app without testing it extensively (if at all)
If your app has a lot of bugs, people are not going to be happy with it. They won't want to use the app anymore even if updates come out later fixing these problems.
Applying for the App Store or Play Store without a developer account
Developers can register through the Apple Developer Program which costs $99/year and provides access to certification resources.
Not investing in ongoing marketing
Post-launch promotions and advertising help keep people engaged with your product long after its launch. Start a blog and write posts to keep users updated on what is happening in the company, how you are tackling problems, and other news from the team. Create an email list by asking people if they want to receive updates straight to their inbox.
Final Thoughts on Launching an App
If it all seems overwhelming, seek expert help. There are plenty of developers who can help you launch your app by creating a launch and marketing strategy. They will work with you to create an effective plan for launching your product. Also, an ongoing business model is crucial. The last thing you want is to be unprepared on day one, so get help from experts if you need it!
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