With the increased use of video marketing for brand building and higher conversion rates, upcoming businesses need to its basics. There are several facets to video marketing. However, we shall take a look at video emails and screen recorders in this article. Here’s what you need to know:
Why go for video emails?
Video emails are known to build more curiosity and interest than regular text emails. Given how videos gain more traction than any other form of content, it is no surprise that video emails result in higher email open rates. Here are some specific reasons why you should send your prospects a video email:
Video email work for Search Engine Optimization (SEO)
If you want to drive traffic to your page, you need your content to rank high on the Search Engine Results Page (SERP). Since videos gain a lot of traction, you are bound to gain more traffic, engagement, leads, and conversions. In other words, video emails help you optimize your content for SEO and improve your Google search ranking.
Video emails allow you to market your brand properly
Since videos spread like wildfire, you can expect your videos to fetch you heaps of traffic if they are valuable and engage the viewers’ emotions. People share videos because they find them useful or because they evoke certain emotions or both. Ideally, you want your videos to reek of emotion and be helpful at the same time.
Videos allow you to reach the prospect
Your prospects are more likely to pay attention if you include videos in your email. Videos are easier to consume than blog posts or infographics, which means they are more likely to open them. The best way to keep your prospects interested is to show them engaging content. Videos seem to do this the best.
Videos save you time
Additionally, you do not have to spend too much time crafting exquisitely written copy for your emails to convince your prospects to take action. Videos are more effective. Videos can break down complex subjects and topics and make it easy for the average joe to understand, thus saving you and the prospect substantial amounts of time.
What should you do to optimize your video email marketing?
Here are a couple of tips to optimize your video email marketing:
Keep your videos short
Long videos are excellent for YouTube. You can upload documentaries, short films, and so on. However, you should focus on creating short and direct videos for video emails. Anyone who opens a video email will not spend too much time watching the entire video. Limit your video to a minute or two.
Include a Call-to-Action (CTA)
The value of a CTA cannot be emphasized enough. Ultimately, you want your marketing efforts to manifest in the form of results. A CTA pushes the prospect to take action. This action could be subscribing to your channel, buying a product, visiting your website, like, share, comment, etc. You can include it at the beginning or end of the video.
What you need to know about Screen Recorders
Screen recorders are a vital yet undervalued tool for business. If you are a budding business, be sure to add it to your list of must-have tools for business. A screen recorder enables you to capture your computer screen display. It has a ton of features including screenshots, voice recorder audio, High Definition (HD) video recording, etc. Here are a few reasons to pick up a screen recorder:
Efficient communication with clients and prospects
You cannot meet all your clients and prospects, especially today, which means your best alternative is a video call. You can use a screen recorder to record and broadcast your message to multiple prospects, colleagues, clients, customers, etc. You can record the whole session and use it for later.
Given how many of your clients, colleagues, and prospects, may not be able to attend it live, recording the session is vital. In other words, you can save a lot of time, avoid confusion in the details, requests, terms and conditions.
Lecturing and training made easy
Most classes and lectures held today are online. If you are a teacher or a recruiter, you will need to use a screen recorder to record your lectures and convert them into tutorials. As you know, videos are easier to consume and retain.
You can record your live lectures and have your attendees clarify their doubts as and when they want to. If you want to train your employees, you may use a screen recorder to see what issues your employees have and help them solve them. In other words, you can monitor their activities and boost your training effectiveness.
Identify your customer’s needs with ease
If you are looking to expand your reach and boost your conversions, you need to think like your customers and target audience. An excellent way to get insight into what your target audience wants is to track their activities. Doing so will help you find out their needs and what they avoid. In a nutshell, a screen recorder helps you collect crucial data that you may use to tweak your marketing strategy to get the results you want. Want to see your results skyrocket? Figure out what your audience wants.
There you have it – a simple, quick, and accessible guide to video emails and screen recorders for the average joe. Be sure to pick up a screen recorder and follow the video email tips to optimize your video marketing strategy.