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5 Suggestive Selling Techniques for Better Customer Experience

January 19, 2021 By Jaydeep Leave a Comment

As a retailer, you have one goal – to boost your profits. That includes improving your sales, increasing the average purchase value, keeping your products moving, and making your customers happy. All of these can be achieved through suggestive selling, but only when it’s done right.

Suggestive selling essentially involves pushing a sale and getting a customer to buy more products and spend more money in-store. But it needs to be done delicately to prevent overwhelming the customer and making them feel dissatisfied. So, let’s take a look at a few suggestive selling tips that will turn you and your sales team into pros and help you improve the customer experience while boosting your sales.

What Suggestive Selling Is and What It’s Not

Before we dive into specific techniques, we must go over what suggestive selling – or add-on selling and upselling – entails. Most retailers see it as nagging a customer until they accept all the offers or leave the store. And in most cases, this aggressive approach results in a customer leaving.

To perform suggestive selling right, you need to be gentle and focus primarily on the customer experience. That means not spraying your new fragrance directly into their face as soon as they enter your store.

Suggestive selling is a psychological game. You need to start a conversation with your customers, understand why they’ve visited your store, and only then offer them products that make sense for them. So, let’s see how you can do that.

Train Your Sales Associates

Upselling and add-on selling will become much easier when your salespeople are intimately familiar with the available products in-store. The better they know the products and their features, the better arguments they’ll be able to make when attempting to promote them to the customers.

Customers won’t be convinced to buy a product if all a salesperson says is, “this fragrance is very popular; you should get it.” Why is the fragrance popular? Which ingredients are in it? What are the best fragrance combinations, and why?

Providing relevant information to the customer will increase their engagement and improve their satisfaction. They’ll be more likely to listen to your salesperson’s recommendation if it seems like they’re an expert on the subject.

Present Special Offers

If a customer is under the impression that it’s more important for you to close a sale and get as much money from their purchase as possible, they’ll be less likely to buy anything from you. They want to do business with retailers that put customers first and focus on providing them with the best experience. After all, the main reason why customers switch brands is that they feel unappreciated.

The best way to show your appreciation is by showing concern for their purchasing budget. So, instead of immediately bombarding a customer with the most expensive products and services, offer them your current special deals.

If they came to your store with a $200 budget in mind for a new kitchen appliance, don’t offer the most expensive appliances first. Show concern for their budget by focusing on the best deals you have. If you tell them that a $500 appliance is now on special sale for $350, they’ll be more likely to take you up on the offer that if you just start showing appliances with an original price tag of $350.

Focus on Complementary Products

If you want to perform suggestive selling successfully, you need to keep your offers relevant. A person buying a new set of jeans is likely not interested in getting a new laptop at the same time. However, they might be interested in getting a suitable belt or a matching jacket.

When you’re attempting suggestive selling, focus on complementary products that make sense for your customer. Otherwise, it will seem like the sale is your number one priority, and not the customer.

Keep Your Product Offers Light

Overwhelming a customer with dozens of offers is the fastest way to lose their business. When they have too many options to choose from, they’re less likely to decide on any of them. If they do decide to take you up on one of the many offers you presented them with, then they’re more likely to regret their decision later – leading to lower customer satisfaction. The phenomenon is known as choice overload.

Your best option for suggestive selling is simply presenting a few select offers that make the most sense for the individual customer. Personalized suggestions will yield the best results and boost customer satisfaction levels.

Develop a Loyalty Program

Loyalty programs are beneficial for both retailers and their customers. You’ll enjoy better customer retention rates, and your customers will get to increase their savings or enjoy special rewards.

When they know that they’ll be collecting points for rewards or getting their favorite items at a discount, your customers will be more open to the idea of upselling and add-on selling. They’ll stay with your business longer, and they’ll be more likely to share positive experiences with others.

So, develop a good loyalty program that’s beneficial to you and your customers, and enjoy the benefits of it.

The Bottom Line

Suggestive selling is a powerful method for boosting your profits and increasing customer satisfaction. As long as it’s done right, you and your customers stand to gain from it. So, give it a try, and see what a difference it can make to your bottom line.

Filed Under: Uncategorized

The era of technology: How it changed the world of black dating?

January 5, 2021 By Jaydeep Leave a Comment

Dating has not always been very cut and dry for black people. Smaller numbers of individuals to choose from combined with some less than friendly policies had made dating as a black person difficult, to say the least. That being said, the modern-day is rife with new opportunities for people that would like to date black individuals. Here are some of the ways that technology has changed the way that black people find love.

Matchmaking programs to find your black couple

The first thing that you have to realize is that modern dating is more about leveraging technology than anything else. To find real matches, you needn’t go out of your home; just trust in new technology and blacks bading site that use Matchmaking programs to make human communication easier at all. These programs are designed to help people meet partners no matter what kind of individual they want. That could be finding someone from a specific racial background, such as black people. You can even date people from specific cultures, too. In that way, online dating is the perfect means through which to find a partner for black people. When you consider the other elements, including low costs and the ability to date whenever you want, it’s easy to see why black people love online dating.

Using VR technology not only to see your partner

Another reason people are choosing online dating to find black partners is that VR is connecting people over long distances. Virtual reality is an amazing technology that helps people find partners and see them in an all-new way. While you’ll be chatting with people in the comfort of your home, you’ll wear a headset that can help you have a more personal dating experience. For one thing, you will be able to see a digital avatar on some dating services. You’ll have better sound quality during calls, and you will also obtain the ability to see cutting-edge technology integrate touch into the setting. The times are changing with the advent of better VR, and that tech is very attainable. Black dating outcomes will improve.

Artificial intelligence takes AI matchmaker

Lastly, AI is going to take the world of online dating by storm. In the future, most of the connections that are forged on a dating site will be overseen by an artificial intelligence system. Using these, people will have the opportunity to input the features they want to get in a romantic partner, and the site will help them find good matches. Not only will the site take into account the immediate and obvious desires of the user, but it also helps people with unseen actions. The dating service’s AI will consider the way that you look at certain people and then use the things you don’t even notice to help you match up with a partner. You might not even notice it, but maybe you are more likely to click on a profile that has a dark-skinned woman with certain facial features. The website with AI will take notice of your actions, log them, and use them to suggest partners for you in the future! You will have to do less work and still get incredible matches.

Trying to find partners on a dating site is easier than ever before, especially for black people. The ability to meet people without looking too hard and find local matches is only surpassed by the futuristic aspects of VR and AI. While these technologies will benefit people a great deal, the fact of the matter is that people will still need to approach dates with the right mentality to be totally successful.

Filed Under: internet

The Best Ways To Scan Your Old Photos

January 5, 2021 By Jaydeep Leave a Comment

All those albums and shoeboxes scattered all around the house treasure some of the most valuable memories you shared with your dear ones. Over time it can become hard to find the photos you want to take a look at. It’s entirely understandable that you want to scan them and keep them in one place well-organized.

The question is, how do you do it in the most effective way? First, you’ll need to get a hold of a scanner. You can find a variety of photo scanners here. However, getting a scanner is only the beginning of it. Here are the best ways to scan your old photos.

Plan Your Scans In Advance

You don’t want to scan your old photos as they come. If you do it, you will end up with a chunk of digital photos. You’ll risk this big chunk of digital material discourage you from organizing it. That’s why you should organize your photos and plan your scans in advance.

A simple methodology will do the trick. Decide how you want to group the photos. You can then go through all the photos and organize them by the criteria you want, such as dates, events, family & friends, trips, etc. If you have too many old photos, you should also make a scanning schedule so that you know what to scan first and have a timeline to stick to.

Finally, you don’t want all your photos to end up in “Scanner” or “My Pictures” directories. Make a new directory on your drive or cloud-storage and decide how you want to name directories. Make sure to move your scanned photos to designated directories as soon as you scan them.

Make Sure Your Scanner is Ready

The photo scanner is a piece of equipment vital for the success of your project. You need to tend to it with care and attention. First, make sure that it’s properly connected to the power source and your computer. Then, you have to ensure that you have the latest drivers and proprietary software used to run it.

Once you have taken care of the technical part of the care, you need to make sure that your scanner is clean. Any dust, stains, or fingertips on the scanner bed will potentially ruin your scans. Never use tissues or paper towels to clean the scanner bed. These leave debris that can affect the scans too. Instead, opt for a dry handkerchief, or even better, a dry microfiber cloth.

Since the scanner bed can get dirty when you place and remove photos, you should also wipe it clean every now and then.

Clean Your Photos Before Scanning Them

Stains and debris on your scanner bed can ruin your scans as the stains and dust on photos. That’s why you should dust off your pictures before putting them into the scanner. If you’ve kept your photos in a shoebox, they probably have some dust on them.

Use a can with compressed air and a dry microfiber cloth to dust em off. Just make sure to store the compressed air can properly so you don’t get liquid on your photos. There’s no need to get all your photos cleaned. Clear them in batches according to your scanning schedule. Otherwise, they might get dusty again, especially if you have a couple of thousands to scan.

Scan Multiple Photos at Once

If your scanner bed can fit several photos at once, why not scan multiple photos in one go? It will save you time. Make some space around every image when you put them on the scanner bed. However, you will need to crop those photos later and save them as individual files. If you don’t know how to do it – you should stick to the good old “one by one” routine.

Make sure to hit the “Preview” button before each scan. It will help you assess whether you placed the photos correctly and save you time down the line having to rotate images.

When it comes to choosing the best resolution for the images, the rule of thumb is to stick to 600 DPI. It’s more than enough to get sharp scans without the photos eating up too much of the storage space.

Finally, avoid using the default file names the software offers. Name every scanned image accordingly. Use dates, locations, or people names to name the files and save them in an appropriate folder, as we’ve previously discussed.

Follow these steps every time you want to scan your old photos, and you will be able to do it like a professional. As you can see, planning is vital for this delicate project. You will also need to make sure your scanner and photos are clean at all times to get good scans.

Filed Under: Uncategorized

Creating A Series On Instagram? Here Is How You Can Get More Traffic

December 26, 2020 By Jaydeep Leave a Comment

Stumped with your Instagram follower count and don’t know what to do next? Maybe you’ve just started an Instagram account and want it to grow. Or even run a business online and direct your followers to your website.

Whatever your Instagram goals are, we’re here to help. Here is how you get more traffic, along with expert tips.

1 – Run Instagram Stories

That colorful ring you see on your IG account whenever you run an IG story shows that you’re active. Take the time to post short clips or reels to your account. You can use Instagram story maker tools to help you out, and you don’t have to create designs from scratch.

Stories could include highlights from your day, new updates, and sneak peeks into what you’re working on.

2 – Use Quality Hashtags

Don’t use random hashtags and expect to do well on the platform. Take the time and study your hashtags. You can boost your average engagement rates by using location tags too.

hashtag

Be creative, and don’t use more than ten tags per post. Instagram users don’t get tired of seeing multiple hashtags, but you don’t want the algorithm to think you’re a bot and risk getting shadowbanned.

Posts that get maximum engagement usually have around seven hashtags. And be sure to follow a few of your hashtags to see what’s trending.

3 – Interact through DMs

If you have any followers who are liking multiple posts or leave comments on your account, you can interact with them. Chat with them through DMs and ask them questions.

For example:

What do they like about your content? 

What else would they want to see?

If you’re selling products or promotional services, you can redirect your followers to your website by sharing links. Add a small note telling about your offerings and ask for feedback. It’s a great way to bring more traffic to your website from Instagram.

4 – Ask Questions and Host Polls

If you’re scrambling for new content ideas and are running out of juice, you can take help. Host a poll on your IG account and post it as a story.

Your followers will react and respond to it. It’s a great way to get answers and direction on what you’re doing.

5 – Post Everyday

Instagram accounts that tend to make daily posts do better than others. Posting every day shows you’re active to the algorithm, and you’re more likely to get greater reach. If you post once every day, that equals seven posts a week!

Focus on making quality posts and write clear descriptions. Aim to provide value to your audience, and they will start following you.

6 – Review Your Analytics

One of the best ways to get more Instagram traffic is by taking a look at your analytics. You can filter posts based on the last three months and analyze which ones got the most impressions. Analytics tools will give insights into what you’re doing right.

To access Instagram Analytics, do this:

  • Open up your Instagram from your phone and look for the Insights button right next to Promotions.
  • Tap on it and review your top posts
  • You can sort your posts based on different filters and see the number of impressions.
  • Look for a pattern and see which ones have been doing well and the time periods of your posts.

Next, try making a similar post along the same theme as those. See if your reach or engagement rates go up. If it does, you have your answer.

Keep making high-quality posts like those, and you’ll be triggering the algorithm and growing soon enough.

7 – Post on IGTV and Reels

Make animated content and videos for your Instagram profile. Post them to IGTV and Reels. You can make short clips and share them as posts too. Instagram videos get more engagement than plain images.

This is because videos are more interactive and entertaining. Do a bit of research on what’s trending online and make video content around it.

8 – Go Live

Going live with your audience is a fantastic way to build your following. Try to be helpful and answer any questions they have. If your viewers love your content, you can interact with them through the Livestream chat.

You can re-upload these live streams to your YouTube and edit them later. Use websites like VideoCreek.com to help with the video editing process.

You don’t want to spend too much time editing and focus more on the content. There are many customizable templates Video Creek offers which can use for your edits, and they’re completely free.

Add music from the library and a bit of text using the templates, and you’ll be set! If you’re designing animated content for your website and blogs besides your IG, you can build a slideshow and link it to your stories.

9 – Collaborate with Others

Video collaborations and sharing each others’ posts are a fantastic way to get more engagement. If you know any Instagram influencers, you get along with, and they like your content, you can consider collaborating.

Keep in mind that this works only if the follower counts on your profile are similar. If there are any influencers offering paid promotions and shoutouts, you can take advantage of that.

Don’t pay your way up to a large following since your followers will find out. But once in a while, this strategy won’t hurt.

10 – Be Unique

Just like YouTube videos are about originality, Instagram is too. If you’re trying to get more views and engagements, just be yourself. Don’t copy others and mimic what they’re doing.

Niche down your segment and focus on creating content that only you can make. Being unique also means keeping things real. If you stand out as a true and authentic influencer, you’re likely to do well on the platform.

There are stories of many Instagram influencers who fake their life and get caught later. Don’t be one of them and be real instead.

Work on the designs and aesthetics of your posts. If you need advice, you can consult a graphic designer and take their help.

Conclusion

Getting more traffic to your Instagram isn’t that difficult when you know what to do. Hopefully, these tips will help you out. Focus on quality, consistency, and do your research before creating content.

It will make your feed look engaging and more professional. Also, clean up any signs of clutter and remove low-quality posts.

If you’re planning to turn your IG profile into a business account later, take these steps. It will become much easier that way.

Filed Under: internet

Is Avast Good for Windows 10?

December 26, 2020 By Jaydeep Leave a Comment

Antivirus programs have existed in the past few decades to provide overall protection primarily against viruses and now against significant threats such as malware and Spywares. Any software and hardware exposed to these digital menaces may be in danger of malfunctioning.

What is Avast?

What is Avast?

Avast is one of the most famous antivirus software platforms accessible by downloading it via the internet. Avast antivirus is often represented by an adorable amoeba-like icon colored in flat, bright orange. Avast antivirus has further evolved its ability to cross-platform security initiatives installed on any device.

Avast Antivirus is now a worldwide cross-platform capable of internet-security with its applications compatible with Microsoft Windows, macOS, iOS, and Android. Avast has a wide array of applications such as computer security against viruses and malware, browsing security measures, firewall, anti-phishing, anti-spam, and even features anti-malware and spyware abilities.

The most common operating system found in today’s laptops and computer assemblies is Microsoft Windows. Any individual who utilizes Microsoft Windows may get Avast’s windows antivirus solutions to provide overall security against modern-day threats such as viruses, malware, and Spywares. Microsoft Windows is chosen by most due to its flexibility with most software applications and its undeniable quality of reliability and simplified computer user-interface.

Today’s programs and software assets are mostly made compatible to function with the operating system of Microsoft Windows. It also means that any user of Microsoft Windows may be exposed to virtual threats that can harm their software and hardware components and assemblies—having a trustworthy antivirus software application like Avast’s services can prevent the intrusion of unwanted software created to cause damage and chaos to any device.

Avast’s Compatibility with Windows 10

The antivirus software application of Avast is compatible with the operating system of Windows 10. It is only a matter of choice with every person using the Microsoft Windows operating system. Some individuals claim that upgrading Windows Defender is enough to function as a defense against viruses. Avast Antivirus can reinforce Windows’s abilities due to its primary purpose of guarding against threats like viruses and malware while stopping intrusions from online virtual threats.

Avast is considered one of the most trustworthy and influential antivirus programs downloaded from the internet. Its cross-platform security capabilities provide a front against digital menaces that can be accessed by downloading programs, software applications, and getting files from different sources found on the internet. Avast always offers updates to its software settings keeping a user updated with every new feature and protection ability.

Security

The interface provided by Avast Antivirus is a comprehensive set-up that can be easily understood by its subscribers. Many users praise Avast’s antivirus programming infrastructure’s overall design with its specialization in stopping viruses and malware on their tracks. Even Avast’s necessary antivirus scan offers more functionality and stopping power than most antivirus software applications found on the internet.

Avast, initially an antivirus software during its inception, has evolved to become a cross-platform software application that provides many capabilities. It can now detect out-of-date software installations, issues with network connections, browser add-ons with malicious intentions, weak password creations, and unprotected information of sensitive private and personal files.

The antivirus platform of Avast utilizes an exclusive leveraging technology known as DLP. The technology represented by DLP stands for “Data Loss Prevention”. It aims to protect files and digitized documents from being harmed by intrusions caused by viruses, malware, spyware, and phishing methods. Avast antivirus can help reinforce the natural abilities of Microsoft Windows by providing a significant additional layer of defense and shielding against these virtual threats.

Conclusion

Avast Antivirus is intended initially as an antivirus software application. It has grown to be a cross-platform application installed with Microsoft Windows, macOS, iOS, and Android devices. Avast has now evolved to have security measures watching over browsers, add-ons, and unprotected documents and files.

Filed Under: Windows

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